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Convert Online Bookstore Visitors into Story Readers

Your author website is your storefront, and the world is full of virtual window shoppers. At the same time, not all window shoppers become readers, and it takes more than just savvy pricing. Why? Highly specialized markets require highly specific language, especially when it comes to the business or technology expertise that you may have […]

What You Can Do About Paying at Least 20% More

Almost a year ago, I blogged about many third-party vendor inefficiencies (also listed below) that cause clients to pay at least 20% more for the same services obtained here. Yes, I sell my services both directly here and through a third-party vendor, obtaining the same compensation through either method. Occasionally for the first couple of […]

Test-Driven Development: Building in Reverse to Go Forward

Test-driven development gained popularity among software developers and project managers as a means of building quality assurance before beginning to build the product. This method has many obvious advantages, while implications of its use also lead to efficient and potentially profitable business practices. Here are some reasons for this method’s success: • Products are designed […]

Trusting the Bot

Dating back further than Milgram’s 1960 experiments, the automation of large-group compliance has been studied and followed. Trust-building phenomena, although initially thought to develop out of delicate emotional processes, has been extensively researched and broken down into process components by many researchers. Trust between humans and robots becomes necessary as our technological age keeps moving […]

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